Student tracking, secret scores: How college admissions offices rank prospects before they apply

Records reviewed by The Washington Post show that at least 44 public and private universities in the United States work with outside consulting companies to collect and analyze data on prospective students, either by tracking their Web activity or formulating predictive scores to measure each student’s likelihood of enrolling. The vast majority of universities reviewed by The Post do not tell students the schools are collecting their information.

, Student tracking, secret scores: How college admissions offices rank prospects before they apply,

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